Social Media Manager

Full-time / Part-time / Remote

Responsibilities:

Manage social media marketing campaigns and day-to-day activities including:

• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video, written and audio/podcast).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (e.g. social media graphics for social profiles etc.)
• Storytelling and creation of e-mail marketing campaigns.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management.
• Demonstrate ability to support the preparation and execution of a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design and strategy.

Qualifications:

• Marketing or social media experience.
• Marketing degree is welcomed but not required with relevant work experience.
• Analytical skills.
• Demonstrates creativity and documented immersion in social media.
• Experience in sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Displays ability to effectively communicate information and ideas in written and video format.
• Makes evident good technical understanding and can pick up new tools quickly.
• Entrepreneurial, self-starting and accountable person.
• Team player with the confidence to take the lead and guide other employees when necessary. (e.g. content development, creation and editing of content, and online reputation management).
• Motivated by an environment which asks for impact and provides opportunity and long-term job security.
• Structured and well organised work routines.
• Experience with working in remote teams from home.
• Simple HTML skills for basic text formatting.
• Experience with Shopify is an advantage, but not a requirement.
• Basic PhotoShop skills is an advantage, but not a requirement.

Please send your CV and any references to marketing (at) formulaswiss.com with the headline "Social Media Manager".