About us
A Swiss family business making natural hemp products of the highest quality since 2013.
Formula Swiss is rooted in central Switzerland, with our companies based in the cantons of Zug and Schwyz. We are family owned and independent, and we have kept it that way for over a decade. When your own name stands behind every bottle, quality becomes personal.
Today we make more than 100 natural health, cosmetic, and pet products from Swiss hemp, sold through pharmacies, retailers, and our own webshops in more than 60 countries.
A family story with a long term perspective
When we started Formula Swiss in 2013, hemp had a terrible reputation. The plant was stigmatised because of its brother, marijuana, which was illegal almost everywhere, and most people dismissed hemp without ever learning what it could actually offer. We saw something different: a remarkable but deeply misunderstood plant with the potential to improve people's lives, held back by decades of prejudice.
We set out to change that the Swiss way, with quality, documentation, and patience. Every batch tested. Every product something we would give to our own family. And we do, because Formula Swiss is a family business in the most literal sense. Our entire family of five has worked in the company. In all our years, not one product has ever failed an independent laboratory test.
Over the years we have said no to hundreds of investors who wanted a piece of the company. Staying 100% family owned is what allows us to think in decades instead of quarters. We answer to our customers, and we are building Formula Swiss as a legacy our family will stand behind for generations.
Robin Roy Krigslund-Hansen
Founder, Formula Swiss
Our mission
To help people and animals live better lives with natural hemp products of the highest quality, at prices everyone can afford.
Grown and made in Switzerland
We grow hemp indoors, outdoors, and in greenhouses in Switzerland, following organic principles from seed to harvest. No pesticides and no artificial fertilisers, in every step of the production.
Every plant is tested before extraction. We use supercritical CO₂ extraction, the safest and most effective method in the industry, followed by winterisation and decarboxylation. The result is an exceptionally pure full spectrum oil rich in cannabinoids, terpenes, flavonoids, and antioxidants.
THC content is always below 0.2% in our full spectrum oils and non detectable (0.0%) in our broad spectrum oils and cosmetics.
We continuously improve our formulations, and we regularly retire good products to replace them with better ones.
Sustainability is part of how we produce, because a company built for the long term has to take care of its surroundings:
- Our production runs on 100% renewable energy, with solar and hydro power supplied by WWZ.
- Our indoor facilities use highly efficient LED lighting in multi layer vertical setups, among the most energy efficient in the industry.
- We add no artificial CO₂ to our grow rooms. Hemp absorbs more CO₂ per hectare than any commercial crop, so our plants clean the air rather than consume it.
Tested, documented, and transparent
Quality claims are easy to make. We prefer to document ours:
- GMP and ISO 22716. Our products are manufactured under Good Manufacturing Practice and the ISO 22716 standard for cosmetics. Read about our certifications
- COSMOS certified skincare. Our skincare products are certified to the COSMOS standard through IONC in Germany. Read more
- Certified vegan by The Vegan Society. Our vegan standards
- Independently tested in Swiss laboratories. Every production batch is verified by independent laboratories, and not a single product has ever failed a verification test. We publish our Certificates of Analysis openly. See test results
- Full traceability. Every CBD oil carries a batch sticker with its exact cannabinoid profile, plus a QR code linking to the full lab report.
- Trusted by our customers. More than 100,000 customers have chosen Formula Swiss, and we are rated 4.8 stars on Trustpilot. Read independent reviews
Supporting scientific research
We believe independent scientific research, not marketing claims, should drive this industry forward.
Our longest running collaboration is with the Department of Veterinary Medical Sciences at the University of Bologna, where Professor Roberto Chiocchetti and his team study the effects of cannabidiol in dogs, cats, and horses. The findings feed directly into how we develop our pet products. Read about the collaboration
We have also donated CBD products to hospitals in Bangkok, Thailand, in support of independent medical research on cannabinoids.
If you are a researcher or an institution interested in collaborating on cannabinoid research, contact us. We sponsor and support relevant research projects globally.
Registered and legal in every market we serve
Selling hemp products legally across borders requires serious regulatory work. Ours includes:
- Switzerland. Our products are registered with GTIN and PharmaCode and listed in the pharmINDEX, which allows Swiss pharmacies and doctors to offer them to their customers and patients.
- Germany. Registered with Pharmacy Product Numbers (PPN) through IFA.
- European Union. All our CBD products are registered as cosmetics in the EU Cosmetic Products Notification Portal (CPNP), with complete Product Information Files and independent skin safety testing carried out in German laboratories.
- Denmark. Our trade inside the European Union is handled by Formula Swiss Europe ApS in Denmark, and our EU Responsible Person is Publishing & Management ApS in Copenhagen, Denmark.
- Brazil. Our products have been registered as medical cannabis under ANVISA since 2019 and are prescribed by Brazilian doctors through local distribution partners.
- Animal products. Our pet CBD oils are developed together with veterinarians and registered in the Swiss Agroscope database for animal food products.
Please note: none of the products sold on this website are medical cannabis. They are not medicine and should not be used to treat, cure, or prevent any disease or condition. Read our full disclaimer.
Our companies
Formula Swiss is more than a single webshop. Our group includes:
Formula Swiss AG
Our parent company, in the canton of Zug.
Formula Swiss Wholesale AG
Our wholesale company, in the canton of Schwyz.
Formula Swiss Europe ApS
In Denmark — handles our trade inside the European Union.
Formula Swiss Medical ApS
In Denmark — dedicated to medical cannabis development with research partners.
Zonaverde SRL
Joint venture with our local partner in Romania for Zonaverde.ro, the largest seller of hemp products in Romania.
Formula Swiss UK Ltd.
No longer active.
Formula Swiss Portugal Lda.
No longer active.
We build these companies with the same long term perspective we apply to everything else.
Part of the European cannabis community
We are members of the European Industrial Hemp Association (EIHA), IG Hanf (the Swiss hemp producers association), MEDCAN (the Swiss Medical Cannabis Association, which we also support financially), and Arge Canna in Austria.
As shareholders of the EIHA Novel Food Consortium, we co finance the toxicological studies behind the joint Novel Food applications for CBD in the EU and the UK.
Work with us
Our products are sold by pharmacies, retailers, distributors, and e-commerce partners in more than 60 countries. Whether you want to stock our products, build your own brand, or simply have a question about an order, we would like to hear from you:
More than 100,000 customers trust Formula Swiss.